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FRANKFURTER BUCHMESSE 推广物料设计

客户名称:FRANKFURTER BUCHMESSE

服务内容:儿童书展折页设计、商务俱乐部手册设计

Once a year, the Frankfurter Buchmesse becomes the Global City of Ideas: the most important international trading place for content, from novels and children’s books to academic databases. Publishing professionals from around the world meet here with partners from the technology sector and from related creative industries, such as film and games; it is here that new cooperation agreements and business models find their first inspiration. At the same time, the Book Fair is also a huge cultural event which, for five days every year, turns Frankfurt on the Main into the centre of the international media world.

黑色+金色的配色,在庄重的商务感之中,增加了尊贵气质,突出FRANKFURTER BUCHMESSE俱乐部低调、品质的特点,而童书展折页则使用了明黄色作为主色调,更符合儿童阳光的特点,传达了富兰克林书展对儿童思想的重视态度,扩大了书展的年龄跨度,更具包容性。
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